Griffins hockey unveiled a new primary logo and jersey redesign in advance of its 20th anniversary season today at Van Andel Arena’s Intermission Restaurant & Bar.
The first logo change in Griffins franchise history features a fiercer Griff protecting the City’s skyline with pride and aggressiveness. Although this primary logo is new, the design has been in use since 2012, featured on the Griffins’ home Wednesday jerseys.
“Each season we review every aspect of our business and look for ways that we can improve. This year, as we underwent this process heading into our 20th season, we looked at ways to modernize our logo,” said Griffins president Tim Gortsema. “While the traditional and original Griff has been and always will be a storied part of our team’s history, we desired a fiercer incarnation that also incorporates our amazing city’s skyline.”
“Just as Griff protects our city on this striking new jersey, our hockey team must do the same as we protect home ice, assisted by the loudest and most supportive fans in the American Hockey League,” added Gortsema.
Designed in conjunction with Reebok, both versions have a lace neck – a first for a standard Griffins jersey – and shoulders that feature a 20th anniversary patch (left) and a Red Wings logo (right).
The Zone, the official merchandise store of the Griffins, currently has logo t-shirts in stock and is accepting pre-orders for youth ($129.99) and adult ($134.99) replica jerseys, which are expected to be in stock by mid-September. Call (616) 831-5922. Price and availability of adult authentic jerseys are to be determined.
Group tickets for six guaranteed home dates at Van Andel Arena are now on sale, along with 2015-16 season ticket packages. Single-game tickets will go on sale to the public in September. Fans can secure their full-season, select-season orgroup ticket packages by calling (616) 774-4585 ext. 2 or visit griffinshockey.com for more information.